The media buzz started with whispers of the fabricated Yeji creating a stir . Soon the issue exploded becoming a full-blown trending topic . Even Elon Musk was drawn into the conversation suggesting heroine casting for the real Yeji . The slender figure of the star Yeji captivates on stage her true self undeniable . But the pervasive nature of misinformation challenges reality . The Korean media communications issue trends highlight these challenges . Volume 50 number 9 specifically detailed these new media trends . Discussions on intelligent data sharing systems for international standard name identifiers become crucial . The need for clear attribution and non-commercial use terms is essential in this digital age . The untitled works reflect a growing concern among creators . Another edition of volume 50 number 9 continued to explore these evolving issues . The sharing ground of 2024 offers insights and solutions . The IT trend guide exposes digital crimes like deepfakes . Again the importance of intellectual property is underscored . A new Korean media communications trend agency emerged . The digital realm continues to challenge traditional media . This digital crime is a technology-created problem . The deepfake issue continues to evolve affecting perceptions and reality . The final thoughts remain on combating these digital threats .